We have been trying hard to improve the quality of our ballgowns and dresses by using higher quality stones, adding more stoning and lace, using better fabrics and improving the sewing and details to create a better product for you. Unfortunately, these upgrades, the increased cost of shipping and the diminishing value of the U.S. dollar has made it necessary for us to raise our prices. The new prices reflect less than a 5% increase and still include our money back guarantee and free shipping. Please feel free to give us feedback that we will use to continue to give you good value for your ballroom and Latin dancing needs.